Have you ever failed at something in life or business? Perhaps you failed at securing an important contract for your business, maybe you didn’t get the job you interviewed for, perhaps your relationship failed or you ate junk food on the second day of your diet.

We all fail, every day at various things in life + business.

The problem isn’t the failure but the meaning we attach to the failure – regret, anger, disappointment, shame or frustration – and the consequence is a blow to our confidence.

You might think that you either have confidence or not, but it’s not true. All of us operate on a sliding scale of confidence depending on the activity we do.

If you do something you’ve done before, your confidence will be higher in that activity. When you try something new, your confidence will initially be lower and you might even feel terrified to do it.



I wanted to start making videos for my business as part of my marketing plan…

It took me about a year to pluck up the courage to record my first video from the first time I thought about it. Then it took me at least another six months before I actually posted one of the videos I recorded on Facebook.

You see, I didn’t feel confident that they were “good enough” and I worried about not looking polished enough in the videos I shot while I was on holiday.

For some people it’s the easiest thing in the world to record and post their videos or do Facebook Live sessions. I break out in cold sweat and look like a deer caught in the headlights when I make videos.

Here’s a photo of me recording video on green screen for the first time.
Alicia Menkveld recording videos


What would YOU attempt to do if you had more confidence?


When we don’t feel very confident about ourselves we might wonder…

Can I really do this?”  orWho am I to dream this big?”

You’re not alone. Whenever I speak with business leaders about their greatest struggles in business or life, confidence always comes up as an issue in various activities.

So how do the confident people we admire like Richard Branson or Oprah accomplish bigger and better feats than most people?

They consistently face their doubts and fears head on, they take risks and they put themselves through anxiety-provoking situations to stretch their comfort zone and grow their confidence.

Luckily, studies proved that confidence is a skill that can be learned and practiced like any other.




First off you need to identify where in your life or business you need more confidence.

Ask: “Where am I holding myself back because of a lack of confidence?”  or  “What would I do if I had more confidence in this area?”



Get clear about the outcome you would like to achieve and what’s at stake.

Outline the milestones, identify the people + resources you’ll need to achieve your goal.

Preparation is key and it will give you focus and ultimately the confidence to continue forward and win.




Many people have created a false belief that they are just not good enough.

Whether you’re asking for someone’s business or asking someone on a date there’s always a chance you could be rejected.

If we don’t actively control our thoughts and the critical voices in our heads, we could say:

I’m so bad at sales, I’ll never make it.” or “What does it help to go on a date, my relationships always fail.”

Confident people take the risk of being rejected, they focus on how far they’ve come instead of judging themselves for not being further along and they are kinder to themselves when things don’t work out as planned.

Every day, they choose to focus on what they want to achieve because they know that where attention goes, energy flows.




When you face what scares you most and stay the course, you’ll grow your skills and capabilities.

Most people wait to feel confident before they take action, but ironically it’s taking the action and getting through the experience, that gives you confidence and a belief in yourself that you can do it again.

Everyone wants to quit at some point but successful people never give up and the reward is confidence and a life and business most people only imagine.




Leaders might feel that they need to have all the answers or can’t admit a weakness or vulnerability.

Confident leaders know they need others to help them reach their goals and they’re not ashamed to ask for help or admit when they were wrong.

Getting the right support will keep you motivated, help you get better results, keep you accountable and help you stay clear and focused.




The more often we try new things and succeed at it, the more confident we become in our ability to pursue bigger goals.

As we achieve our goals, it’s important to stop and celebrate our wins.

Confident people use the positive feelings and sense of pride they experience because of their win, to spur them on to reach new heights of success.


Use these five strategies to get more confidence and start believing in yourself and your ability to turn your dreams into a reality.



Tell us about something you’ve achieved once you’ve improved your confidence? Leave your comment below.



Alicia-MenkveldAuthor: ALICIA MENKVELD  Creator of: BUSINESS CONFIDENCE ACADEMY Alicia Menkveld, an award-winning entrepreneur for the last 16 years, loves to travel and lived on three continents to date. She is an international speaker, author and a trusted adviser to successful business owners and leaders. Alicia is an authority on business strategy, mindset and effectiveness for individuals and teams. Design your business to live the life YOU want.



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